Dear valued readers,
Amongst the topics that you’ve suggested, was the one about Millennials. In this mid summer edition of TBI [Inside], you will find an interview of one of our teams that represents this generation as well as an article on the future of Millenials’ banking - why they get so much into banking attention.
We also share with you successful launch of two new projects, running marketing campaigns in both countries, as well as a great achievement on the money market that makes us really proud.
Guest Editor's Corner
"I’m happy to be the first guest editor of TBI [Inside] with a focus on the Millenials. Why this microscopic attention
paid to a generation whose oldest members are only now entering the prime of their adult lives? One answer is that millennials,
the first people to come of age in the 21st century, with its dizzying rate of technological change, have been forced to invent new ways of navigating it.
Also known as Generation Y, or even generation Me, the Millenials are the demographic cohort following Generation X and before Gen Z. There are no precise dates for when this cohort starts or ends; demographers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.
Their customer base is growing and they become more important than any previous generation. This group will soon make the majority of global workforce, and are the most mobile and tech-savvy segment ever, marked by addiction to mobile devices, digital technologies and public internet life. Without attempt to make generalizations, Millennials have been characterized in a number of different ways - open-minded, assertive, progressive and being the most mobile and tech-savvy segment ever, marked by addiction to mobile devices, digital technologies and public internet life.
MEET & GREET
Our Business banking team of Millenials
"Working with passion to deliver the best results"
Speaking about Millenials’ banking with Florentina Mircea, our Chief Business Banking Officer, and TBI [Inside] guest editor, the conversation naturally leads us to a team that represents this generation not only because of their birth date. We meet part of the team of Alexandru Cosma, National Sales Manager, in their busy office in Romania.Learn More